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Creative strategy in direct & interactive marketing.
Material type:
TextPublication details: Chicago: RACOM Communications, 2006.Edition: 3rd edDescription: xiv,408p.: ill; 29cmISBN: - 9781933199023
- SJMC HF5415.126.J66
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Directorate of Library Services (UDSM) | School of Journalism and Mass Communication | SJMC HF5415.126.J66 (Browse shelf(Opens below)) | Available | 0000001120 | ||
| Book | Directorate of Library Services (UDSM) | School of Journalism and Mass Communication | SJMC HF5415.126.J66 (Browse shelf(Opens below)) | Available | 0000001155 |
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| SJMC HF5415.123.C58 Intergrated advertising, Promotion, and marketing communications | SJMC HF5415.123.F55 Markrting Communications : engagement, strategies and practice | SJMC HF5415.123.H8F55 Marketing communications 2008-2009. | SJMC HF5415.126.J66 Creative strategy in direct & interactive marketing. | SJMC HF5415.126.J66 Creative strategy in direct & interactive marketing. | SJMC HF5415.135.C72 Strategic marketing. | SJMC HF5415.135.L54 Marketing decision making : a model-building approach |
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