Promotional strategy: managing the marketing communications process.

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Material type: Text

TextPublication details: Homewood: Richard D. Irwin Inc, 1983.Edition: 5th edDescription: xv,655p.: ill; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Directorate of Library Services (UDSM)	School of Journalism and Mass Communication	SJMC HF5415.E65 (Browse shelf(Opens below))	Available		0000001142

Previous	No cover image available No cover image available				No cover image available No cover image available	No cover image available No cover image available		Next
Previous	SJMC HF5415.135.L54 Marketing decision making : a model-building approach	SJMC HF5415.1265.D343 Social Media Marketing : Theories & Applications	SJMC HF5415.B6336 Essentials of marketing.	SJMC HF5415.E65 Promotional strategy: managing the marketing communications process.	SJMC HF5415.H874 Marketing theory: the philosophy of marketing science	SJMC HF5415.I3.M369 Basic marketing: a managerial approach	SJMC HF5415.I26J66 Creative strategy in direct & interactive marketing	Next

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