The brand name development process for consumer goods

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Material type: Text

TextPublication details: Dublin city: University of Dublin City, 1995Description: viii,80p.: ill.; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS PAM QTO HD69.B7F53 (Browse shelf(Opens below))	Not for loan		000000305073

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Includes bibliographical reference
Thesis: B.A (Business studies)

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