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Marketing : the core
Material type:
TextPublication details: Ottawa : McGraw Hill, 2012Edition: 3rd edDescription: xxiii,361p. : ill. ; 27cmISBN: - 978-0-07-038565-8
- HF5415.M374
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | UDSM Library Social Sciences Collection | Social Sciences Collection | HF5415.M374 (Browse shelf(Opens below)) | Available | 000000602322 |
Browsing Directorate of Library Services (UDSM) shelves, Shelving location: Social Sciences Collection, Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
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| HF5415.H874 1983 Marketing theory : the philosophy of marketing science | HF5415.M3 Marketing boards in tropical Africa | HF5415.M37 The marketing digest | HF5415.M374 Marketing : the core | HF5415.P3 Introductory marketing | HF5415.R52 The marketing experience | HF5415.123.R67 Marketing communications : from fundamentals to strategies |
Includes bibliographical references and index
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