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Cases in marketing management

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Boston : Irwin Publishers, 1994Edition: 6th edDescription: xiv,754p. : ill. ; 23cmISBN:
  • 0-256-12246-6
Subject(s): LOC classification:
  • HF5415.13.B448
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Holdings
Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection Social Sciences Collection HF5415.13.B448 (Browse shelf(Opens below)) Available 000000138233
Browsing Directorate of Library Services (UDSM) shelves, Shelving location: Social Sciences Collection, Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
HF5415.R52 The marketing experience HF5415.123.R67 Marketing communications : from fundamentals to strategies Hf5415.127.M66 Global marketing and advertising : understanding cultural paradoxes HF5415.13.B448 Cases in marketing management HF5415.13.L395 Analysis for marketing planning HF5415.13.L395 Analysis for marketing planning HF5415.13.L395 Analysis for marketing planning

Includes bibliographical references

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