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Contemporary perspectives in consumer research

By: Material type: TextTextPublication details: Boston : Kent Publishing Company, 1981Description: ix,466p. : ill. ; 24cmISBN:
  • 0-534-00942-5
Subject(s): LOC classification:
  • HF5415.3.C75
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Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection Social Sciences Collection HF5415.3.C75 (Browse shelf(Opens below)) Available 000000138327
Browsing Directorate of Library Services (UDSM) shelves, Shelving location: Social Sciences Collection, Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
HF5415.2.J34 Vol.1 Marketing research management HF5415.2.J34 Vol.2 Marketing research management HF5415.2.J34 Vol.2 Marketing research management HF5415.3.C75 Contemporary perspectives in consumer research HF5415.3.T64 Cases in consumer behavior HF5415.3.T64 Cases in consumer behavior HF5415.33.M2 Applications in basic marketing : clippings from the popular business press

Includes bibliographical references

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