Essential marketing : a global managerial approach

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Material type: Text

TextPublication details: Homewood : Irwin Publishers., 2006.Edition: 10th edDescription: xxxix, 638p. : ill. ; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	UDSM Library	Social Sciences Collection	HF5415.M378 (Browse shelf(Opens below))	Available	000000451436
Book	UDSM Library	Social Sciences Collection	HF5415.M378 (Browse shelf(Opens below))	Available	000000451434

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Previous	HF5415.M37 The marketing digest	HF5415.M374 Marketing : the core	HF5415.M378 Essential marketing : a global managerial approach	HF5415.M378 Essential marketing : a global managerial approach	HF5415.M452 Marketing strategy : the challenge of external environment	HF5415.M452 Marketing strategy : the challenge of external environment	HF5415.M5 Mobile marketing : achieving competitive advantage through wireless technolgy	Next

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