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Strategic marketing management : planning and control, analysis and decision

By: Contributor(s): Material type: TextTextSeries: The CIM work book series: marketingPublication details: Oxford : Butterworth-Heinemann Ltd, 1995.Description: xvii,317p. : ill. ; 30cmISBN:
  • 0750619902
Subject(s): LOC classification:
  • FCM HF5415.F53
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Holdings
Item type Current library Collection Call number Status Barcode
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.F53 (Browse shelf(Opens below)) Available 000000274104
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.F53 (Browse shelf(Opens below)) Available 000000274102

Includes index

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