Strategic marketing management : planning and control, analysis and decision

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Material type: Text

TextSeries: (The CIM work book series: marketing)Publication details: Oxford: Butterworth-Heinemann Ltd, 1995.Description: xvii,317p.: ill.; 30cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University of Dar es Salaam Business School	University of Dar es Salaam Business School (UDBS)	FCM HF5415.F53 (Browse shelf(Opens below))	Available		000000274104
Book	University of Dar es Salaam Business School	University of Dar es Salaam Business School (UDBS)	FCM HF5415.F53 (Browse shelf(Opens below))	Available		000000274102

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Previous	FCM HF5415.E53 Instructor's manual to accompany promotional strategy : managing the marketing communication process	FCM HF5415.E87 Instructor's manual with transparency masters marketing	FCM HF5415.F53 Strategic marketing management : planning and control, analysis and decision	FCM HF5415.F53 Strategic marketing management : planning and control, analysis and decision	FCM HF5415.F567 Marketing change and exchange : readings from fortune	FCM HF5415.G54 Marketing cases	FCM HF5415.G545 Marketing and society : a conceptual introduction	Next

Includes index

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