Introduction to marketing management : text and cases

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Material type: Text

TextPublication details: Homewood, Illinois : Richard, D. Irwin, Inc., 1981.Description: xvi,874p. : ill. ; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University of Dar es Salaam Business School	University of Dar es Salaam Business School (UDBS)	FCM HF5415.13.R4 (Browse shelf(Opens below))	Available		000000268097

Previous	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		Next
Previous	FCM HF5415.13.P3 Economic analysis for marketing decisions	FCM HF5415.13.P38 Perspectives on strategic marketing management	FCM HF5415.13.R4 Introduction to marketing management: text and cases	FCM HF5415.13.R4 Introduction to marketing management : text and cases	FCM HF5415.13.R853 Allocation committee as a marketing strategy in a time of shortages - case of Morogoro town council	FCM HF5415.13.S6 Readings in marketing information systems : a new era in marketing research	FCM HF5415.13.W27 Cases in policy, strategy and marketing management	Next

Includes index

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