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Marketing management : a strategic approach with a global orientation

By: Contributor(s): Material type: TextTextSeries: The CIM work book series: marketingPublication details: Chicago : Richard, D. Irwin, Inc., 1995.Description: xvi,555p. : ill. : 26cmISBN:
  • 0256125767
Subject(s): LOC classification:
  • HF5414.13.B669
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