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Marketing communications strategy 1997-98 by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford: Butterworth-Heinemann, 1997
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5416.123.Y47.
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Dictionary of marketing communications by
Material type: Text
Publication details: London : Sage Publications, 2004
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Reference Collection REF HF5412.G68.
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Markrting Communications : engagement, strategies and practice by
Edition: 4th ed.
Material type: Text
Publication details: London : Prentice Hall, 2006
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.123.F55.
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Marketing communications : interactivity, communities and content by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow : Pearson Education Limited , 2009
Availability: Items available for loan: Directorate of Library Services (UDSM) (4)Collection, call number: Social Sciences Collection HF5415.123.F55, ...
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