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	1.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	The brand marketing book : creating,managing and extending the value of your brand by Marcon, Joe [Author] Material type: Text Publication details: United State of America: NTC Business Books, 1999 Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HD69.B7M373. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	The observational research handbook: understanding how consumers live with your product. by Abrams, Bill [Author] Material type: Text Publication details: USA: NTC Business Books, 2000 Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (4)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.33.U6A25, ... Place hold Save to lists Add to cart (remove)
	3.	Image from Google Jackets Image from OpenLibrary	Strategy in advertising : matching media and messages to markets and motivations by Bogart, Leo [Author] Edition: 2nd ed. Material type: Text Publication details: Lincolnwood : NTC Business Books, 1990 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5821.B53. Place hold Save to lists Add to cart (remove)
	4.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Advertising media planning by Sissors, Jack Z [Author] Lincoln Bumba Edition: 3rd ed. Material type: Text Publication details: Illinois : NTC Business Books, 1990 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5826.5.S5. Place hold Save to lists Add to cart (remove)