Market - share analysis: evaluating competitive marketing effectiveness
Material type: TextSeries: (International series in quantitative marketing)Publication details: Boston: Kluwer Academic Publishers, 1988Description: xv,279p.: ill.; 24cmISBN:- 0898382785
- HF5415.135.C66
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | UDSM Library | Social Sciences Collection | HF5415.135.C66 (Browse shelf(Opens below)) | Available | 000000446673 |
Includes bibliographical references and index
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