The effeects of product attributes on consumers' perception: a case of beer brands marketed in Tanzania.

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Material type: Text

TextPublication details: Dar es Salaam: University of Dar es Salaam, 2007.Description: xii,97p.: ill.; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF BF697.T34M84 (Browse shelf(Opens below))	Not for loan		000000450521

Includes bibliografical references
Thesis: M.A (Marketing) University of Dar es Salaam

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