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1.
Instructor's manual to accompany promotional strategy : managing the marketing communication process by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, 1983
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.E53.

2.
Marketing communications strategy 1997-98 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth-Heinemann, 1997
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5416.123.Y47.

3.
Intergrated marketing communication: the holistic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth ; 1998
Availability: No items available.

4.
Dictionary of marketing communications by
Material type: Text Text
Publication details: London : Sage Publications, 2004
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Reference Collection REF HF5412.G68.

5.
Role of Information communication technologies in marketing residential real estate by
Material type: Text Text
Publication details: Dar es Salaam :University of Dar es Salaam, 2005
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.123 I83, ...

6.
Integrated marketing communications in advertising and promotion by
Edition: 7th ed.
Material type: Text Text
Publication details: Mason Thomson Higher Education 2007
Availability: No items available.

7.
Markrting Communications : engagement, strategies and practice by
Edition: 4th ed.
Material type: Text Text
Publication details: London : Prentice Hall, 2006
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.123.F55.

8.
Marketing communications : interactivity, communities and content by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited , 2009
Availability: Items available for loan: Directorate of Library Services (UDSM) (4)Collection, call number: Social Sciences Collection HF5415.123.F55, ...

9.
Introduction to advertising and promotion : an integranted marketing communication perspective by
Edition: 2nd.ed
Material type: Text Text
Publication details: Boston: Irwin Publications, 1993
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HF5825.B387.

10.
Introduction to advertising and promotion : an intergrated marketing communication perspective by
Edition: 2nd.ed
Material type: Text Text
Publication details: Boston: Irwin, 1993
Availability: No items available.

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