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1.
Service marketing mix variables influencing bank loyalty among university students by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020
Availability: Items available for loan: (5)Collection, call number: THS East Africana Collection HG1616.M3T34S53, ...

2.
Bank marketing: text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading ; Addison-Wesley Publishing Company ; 1968
Availability: No items available.

3.
Evaluation of the effectiveness of marketing communication tools. the case of selected banks in Tanzania by
Material type: Text Text
Publication details: Dar es Salaam. : University of Dar es Salaam. 2012
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF HG1616.M3T34R45.

4.
Commercial banks' market power in Kenya 2001-2003 by
Material type: Text Text
Publication details: Dar es Salaam :University of Dar es Salaam, 2005
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF HG1616.M3K4M32.

5.
The influence of information technilogy on strategic marketing planning: a case study of CRDB bank in Dar es salaam : a case study of CRDB bank in Dar es salaam by
Material type: Text Text
Publication details: Dar-es-salaam : University of Dar-es-salaam, 2013
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HG1616.M3T34K57, ...

6.
The influence and applicability of IT on marketing of banking services in Tanzania by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam ,2013
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HG1616.M3T34M33 , ...

7.
The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank Irene Mahena by
Material type: Text Text
Publication details: Dar es Salaam: University of Dar es Salaam, 2013
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (3)Collection, call number: East Africana Collection THS EAF HG1616.M3T34M333, ...

8.
Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank by
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam , 2013
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HG1616.M3T34O59 , ...

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