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Rethinking reputation : how PR trumps marketing and advertisig in the new media world

Fraser P. Seitel

Rethinking reputation : how PR trumps marketing and advertisig in the new media world - New York : Palgrave Macmillan, 2012. - x,239p. ; 24cm.

Includes bibliographical references and index

ISBN: 978-0-230-33833-3

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LC Class. No.: HD59.S365

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