Rethinking reputation : how PR trumps marketing and advertisig in the new media world

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Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2012.Description: x,239p. ; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	UDSM Library	Social Sciences Collection	HD59.S365 (Browse shelf(Opens below))	Available		000000603517

Includes bibliographical references and index

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