Rethinking reputation (Record no. 126968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000603517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-230-33833-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.S365 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fraser P. Seitel |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Rethinking reputation |
| Remainder of title | : how PR trumps marketing and advertisig in the new media world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | : Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,239p. |
| Dimensions | ; 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Public relations |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Publicity |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Internet in public relations |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Reputation |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Corporate image |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Social Media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John Doorley |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 03/18/2024 | HD59.S365 | 000000603517 | 03/18/2024 | 03/18/2024 | Book | Normal |