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Essentials of contemporary advertising

Arens, Williams F.

Essentials of contemporary advertising - Boston : McGraw-Hill Irwin, 2007 - xxvii, 558P.: ill.; 26.5cm

Includes bibliographical references and index

ISBN: 978-0-07-313666-0

Subjects--Topical Terms:
Advertising
Boston
Boston

LC Class. No.: SJMC 5821.A74

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