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Essentials of contemporary advertising (Record no. 133160)

MARC details
000 -LEADER
fixed length control field	00533nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0-07-313666-0
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	SJMC 5821.A74
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, Williams F.
Relator term	Author
245 ## - TITLE STATEMENT
Title	Essentials of contemporary advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill Irwin,
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 558P.:
Other physical details	ill.;
Dimensions	26.5cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Boston
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Boston
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Schaefer David H
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			School of Journalism and Mass Communication	School of Journalism and Mass Communication Library-UDSM	Directorate of Library Services (UDSM)	06/21/2024		SJMC HF5821.A74	0000000561	06/21/2024	06/21/2024	Book	No loan