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Database marketing : Analyzing and managing customers

Blattberg, Robert C,

Database marketing : Analyzing and managing customers - NewYork: Springer. 2008 - xxiv,859P.: ill.; 23.5cm

Includes bibliographical references and index

ISBN: 978-1-4419-0332-7

Subjects--Topical Terms:
Marketing
Database marketing
NewYork

LC Class. No.: SJMC HF5415.126.B24

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