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Database marketing : Analyzing and managing customers (Record no. 139173)

MARC details
000 -LEADER
fixed length control field	00571nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-1-4419-0332-7
040 ## - CATALOGING SOURCE
Transcribing agency	Udsm
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	SJMC HF5415.126.B24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Blattberg, Robert C,
Relator term	Author
245 ## - TITLE STATEMENT
Title	Database marketing : Analyzing and managing customers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	NewYork:
Name of publisher, distributor, etc.	Springer.
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv,859P.:
Other physical details	ill.;
Dimensions	23.5cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Database marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	NewYork
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Do Kim, Byung & Neslin Scott A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			School of Journalism and Mass Communication Library-UDSM	School of Journalism and Mass Communication Library-UDSM	09/13/2024		SJMC HF5415.126.B24	0000001119	09/13/2024	09/13/2024	Book	Normal