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Database marketing : Analyzing and managing customers

By: Contributor(s): Material type: TextTextPublication details: NewYork: Springer. 2008Description: xxiv,859P.: ill.; 23.5cmISBN:
  • 978-1-4419-0332-7
Subject(s): LOC classification:
  • SJMC HF5415.126.B24
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Item type Current library Call number Status Date due Barcode
Book School of Journalism and Mass Communication Library-UDSM SJMC HF5415.126.B24 (Browse shelf(Opens below)) Available 0000001119

Includes bibliographical references and index

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