Relationship marketing for competitive advantage : winning and keeping customers

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Material type: Text

TextPublication details: Oxford, 1995Description: x, 304p. : ill. ; 24cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	UDSM Library	Social Sciences Collection	HF5415.5.R455 (Browse shelf(Opens below))	Available		000000241396

Previous				No cover image available No cover image available				Next
Previous	HF5415.5.F75 Customer service nightmares : 100 tales of the worst experiences possible, and how they could have been fixed	HF5415.5.K68 C-Scape : conquer the forces changing business today	HF5415.5.R438 The loyalty effect: the hidden force behind growth profits and lasting value	HF5415.5.R455 Relationship marketing for competitive advantage : winning and keeping customers	HF5415.5.S469 Marketing research: an aid to decision making	HF5415.5.S49 Customers for life: how to turn that one time buyer into a lifetime customer	HF5415.5.U57 Understanding customers	Next

Includes references and index

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