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Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank)

By: Material type: TextTextPublication details: Dar es salaam: University of Dar es Salaam, 2007Description: xi,93p.: ill.; 30cmSubject(s): LOC classification:
  • THS EAF HF5415.124.T34M758
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Item type Current library Collection Call number Status Date due Barcode
Theses & Dissertation Dr. Wilbert Chagula Library East Africana Collection THS EAF HF5415.124.T34M758 (Browse shelf(Opens below)) Not for loan 000000450057
Theses & Dissertation Dr. Wilbert Chagula Library East Africana Collection THS EAF HF5415.124.T34M758 (Browse shelf(Opens below)) Not for loan 000000450047
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THS EAF HF5415.124.M37 The factors affecting information technology usage in organisations : organisational and chief excutive officers characteristic Paradigm. THS EAF HF5415.124.M37 The factors affecting information technology usage in organisations : organisational and chief excutive officers characteristic Paradigm. THS EAF HF5415.124.T34M758 Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank) THS EAF HF5415.124.T34M758 Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank) THS EAF HF5415.126.T34A57 The applicability of porter's generic strategies to network marketing in Tanzania THS EAF HF5415.126.T34A57 The applicability of porter's generic strategies to network marketing in Tanzania THS EAF HF5415.126.T34H93 The role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania

Includes bibliographical references and index
Thesis: MBA (Marketing) University of Dar es Salaam

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