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Marketing communications : from fundamentals to strategies

By: Material type: TextTextPublication details: Massachusetts : D. C. Heath and Company, 1987Description: xviii,766p. : ill. ; 26cmISBN:
  • 0-669-07210-9
Subject(s): LOC classification:
  • HF5415.123.R67
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Holdings
Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection Social Sciences Collection HF5415.123.R67 (Browse shelf(Opens below)) Available 000000138190
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.123.R67 (Browse shelf(Opens below)) Available 000000224321
Browsing Directorate of Library Services (UDSM) shelves, Shelving location: Social Sciences Collection, Collection: Social Sciences Collection Close shelf browser (Hides shelf browser)
HF5415.M374 Marketing : the core HF5415.P3 Introductory marketing HF5415.R52 The marketing experience HF5415.123.R67 Marketing communications : from fundamentals to strategies Hf5415.127.M66 Global marketing and advertising : understanding cultural paradoxes HF5415.13.B448 Cases in marketing management HF5415.13.L395 Analysis for marketing planning

Includes index

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