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Marketing communications : from fundamentals to strategies

By: Material type: TextTextPublication details: Massachusetts : D. C. Heath and Company, 1987Description: xviii,766p. : ill. ; 26cmISBN:
  • 0-669-07210-9
Subject(s): LOC classification:
  • HF5415.123.R67
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Holdings
Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection Social Sciences Collection HF5415.123.R67 (Browse shelf(Opens below)) Available 000000138190
Book Directorate of Library Services (UDSM) University of Dar es Salaam Business School (UDBS) FCM HF5415.123.R67 (Browse shelf(Opens below)) Available 000000224321
Browsing Directorate of Library Services (UDSM) shelves, Collection: University of Dar es Salaam Business School (UDBS) Close shelf browser (Hides shelf browser)
FCM HF5415.122.L68 Services marketing FCM HF5415.122.L68 Services marketing FCM HF5415.122.L68 Services marketing FCM HF5415.123.R67 Marketing communications : from fundamentals to strategies FCM HF5415.125.S76 Marketing channels FCM HF5415.129.S75 Marketing channels FCM HF5415.135.C7 Marketing decision making : concepts and strategy

Includes index

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