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Basic marketing : a global managerial approach

By: Contributor(s): Material type: TextTextPublication details: Homewood : Irwin Publishers., 1993.Edition: 11th edDescription: xxii, 763 (29)p. : ill. ; 1993Subject(s): LOC classification:
  • HF5415.I3.M369
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Item type Current library Collection Call number Status Barcode
Book UDSM Library Social Sciences Collection HF5415.I3.M369 (Browse shelf(Opens below)) Available 000000138220

Includes bibliographical references

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