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1.
Intergrated advertising, Promotion, and marketing communications by
Edition: 4th.ed.
Material type: Text Text
Publication details: Boston : Pearson, 2010
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.123.C58.

2.
Intergrated advertising, promotion, and marketing communications : Global edition by
Edition: 4th.ed
Material type: Text Text
Publication details: Boston: Pearson, 2010
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HF5415.123.C58.

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