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Essentials of contemporary advertising

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2007Description: xxvii, 558P.: ill.; 26.5cmISBN:
  • 978-0-07-313666-0
Subject(s): LOC classification:
  • SJMC 5821.A74
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Item type Current library Collection Call number Status Date due Barcode
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC HF5821.A74 (Browse shelf(Opens below)) Available 0000000561
Browsing School of Journalism and Mass Communication Library-UDSM shelves, Collection: School of Journalism and Mass Communication Close shelf browser (Hides shelf browser)
SJMC HF5549.16.G6 The fine art of interviewing. SJMC HF5635.P974 Financial accounting. SJMC HF5718.3.S68 The manager's guide to business writing SJMC HF5821.A74 Essentials of contemporary advertising SJMC HF5821.B62 Contemporary advertising SJMC HF5821.B62 Contemporary advertising SJMC HF5821.B62 Contemporary advertising

Includes bibliographical references and index

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