Database marketing : Analyzing and managing customers

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Material type: Text

TextPublication details: NewYork: Springer. 2008Description: xxiv,859P.: ill.; 23.5cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	School of Journalism and Mass Communication Library-UDSM	SJMC HF5415.126.B24 (Browse shelf(Opens below))	Available		0000001119

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Previous	SJMC HF5415.123.C58 Intergrated advertising, promotion, and marketing communications : Global edition	SJMC HF5415.123.F55 Markrting Communications : engagement, strategies and practice	SJMC HF5415.123.H8F55 Marketing communications 2008-2009.	SJMC HF5415.126.B24 Database marketing : Analyzing and managing customers	SJMC HF5415.126.J66 Creative strategy in direct & interactive marketing.	SJMC HF5415.126.J66 Creative strategy in direct & interactive marketing.	SJMC HF5415.135.C72 Strategic marketing.	Next

Includes bibliographical references and index

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